After 25 years in fashion, Tommy Hilfiger knows exactly what he stands for. His 25th anniversary show at New York fashion week was an unabashed celebration of the blend of sport, fashion and feel-good glamour that has made him one of the longest-running success stories in American fashion.
In the power-seat next to Vogue editor Anna Wintour, in the front row of the show, he placed not a fashion industry heavyweight or a Hollywood starlet, but a sports star who had never been to a fashion show before: Amare Stoudemire, of the New York Knicks basketball team. It sent a strong message that the Hilfiger heritage is as much about athleticism and macho American maleness as it is about the world of hemlines and fabrics.
Wintour and Stoudemire were joined in the front row by an all-star lineup including Christina Hendricks and Jennifer Lopez, designed to provide maximum coverage for the landmark show.
Hilfiger has called his signature style "preppy with a surprise" and this collection, for spring-summer 2011, stayed true to that formula. Entitled Twisted Country Club, it starred rolled-hem shorts in seersucker stripes, pleated tennis dresses and crisp blazers in an all-American palette of red, white and blue, lifted with slices of lemon yellow. The show for 1,000 people was followed by a party at the Metropolitan Opera House, at which the Strokes played their first gig in New York for four years.
Tommy Hilfiger himself has not owned the company since 2006, when he sold it to private investment company Apax Partners. Earlier this year, Phillips-Van Heusen, owner of Calvin Klein, brought the label into their stable for $3bn. Hilfiger remains with the company as a "principal designer and visionary".
No comments:
Post a Comment