Wednesday, August 19, 2009

ARE YOU READY FOR THIS?


Recently, the effort among denim designers to do something different with jeans has rapidly intensified. First came the jeggings, and more recently jeans with leather crotches and metal knee pads. Scary and silly-looking they may be, but these different denim products are only likely to proliferate and spawn even more odd incarnations. Designers from Seven for All Mankind, BCBG Max Azria Group, Levi's, Tommy Bahama, Genetic Denim, and Vintage Laundry all attended a denim textile show in Los Angeles earlier this month, and WWD reports they were on the hunt for "the newest stretch materials and durable fabrics."

Legging jeans are moving to replace skinny styles as an increasing number of designers look for superstretchy denim beyond the 2 percent Lycra spandex that is the norm.

So skinny jeans won't evolve into a looser-fitting style. They'll only get tighter until they resemble a form of semi-pants. Apparently it is not enough that our divas are pantsless — now the masses will be pantsless, too. But blame the economy most of all: Denim designers need to make something shoppers don't already have. We can at least be thankful that rhinestone-embellished denim is on the way out. But rhinestone-embellished jeggim might not be far off.

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